Chicago Axpona
Date:April 12-April 14
Location：Chicago Renaissance Schaumburg Hotel & Convention Center
After the 2024 Chinese New Year, ESD Acoustic made its debut at North America’s largest and most influential audio exhibition. The event gathered 300 exhibitors and 700 brands from 40 countries, featuring masterfully designed spaces including a grand theater and over 200 interactive listening rooms.
ESD showcased its Lacquer Art Edition Super Dragon System and Panda Plus Series alongside AURALiC, a leading digital audio brand from Hangzhou. The fusion of traditional Chinese lacquer craftsmanship with modern aesthetics captivated audiences visually, while the Super Long Yin’s audio quality left international visitors in awe. Audiophiles flocked to the booth throughout the event, eager to experience the “mystical” sound from the East.
HIGH-END MUNICH
Date：May.9-May.12
Location：MOC CENTER
The High End Munich exhibition, the world’s largest and most prestigious audio event, has reserved its grandest hall for ESD Acoustic since 2018 (excluding pandemic interruptions). Despite limited space in their debut year, ESD Acoustic won Best in Show by their second appearance. In 2023, organizers relocated the press center to grant Yin Shi a prime 440-square-meter hall at below-market rates.
For 2024, ESD unveiled the new-generation Super Dragon System, highlighted by a carbon fiber equipment cabinet—a two-year innovation that maximizes vibration damping and simplifies setup, paving the way for commercial applications like concerts and festivals. Upgraded electronics included a three-layer magnetic levitation CD player and a multi-band EQ adjustable preamplifier.
The booth drew overwhelming crowds, with attendees marveling not only at the system’s unparalleled sound but also at ESD’s “Chinese speed” in R&D—launching new products annually while refining existing ones, a feat unmatched by most audio brands. Yin Shi will return to Munich’s largest hall in 2025, amplifying China’s voice on the global stage.
Yangjiang Shibazi Music & Culture Festival
Date:August 16-August 18
Location: Yangjiang Shibazi Audio Museum
From August 16–18, the Second Yangjiang Shibazi Music & Culture Festival celebrated its theme “Eight Years of Legacy,” marking the museum’s 2016 designation as a cultural tourism landmark and its founder Li Jihui’s world record for “most hi-fi audio gear collected.”
ESD Acoustic showcased its Super Dragon Lacquer System, Crane System, and portable Field-Coil Beryllium Bluetooth Coaxial Aviator floor-standing speakers across multiple floors. Enthusiasts compared the latest systems with ESD’s original Dragon system setup, embodying the brand’s relentless pursuit of audio perfection.
Shantou International Audio Expo
Date:November 8-November 10
Location:Sheraton Shantou Hotel
On November 8, the 23rd Shantou International Audio Expo launched at the Sheraton Shantou Hotel. Known for its rich audio culture, Shantou welcomed ESD’s Crane Lacquer System and four new series: Rosefinch(Zhu Que), H20, Sage(Da Yin), andHermit (Xiao Yin). Industry luminaries like audio expert Mr. Cai Kexin and editor-in-chief Mr. Lai Yingzhi engaged in discussions with founder Dai Shangzhuo, spotlighting ESD’s innovations.
Guangzhou International Audio & Music Expo
Date:11.22-11.24
Location: Dongfang Hotel
As one of Asia’s top Hi-End events, the expo attracted over 200 exhibitors, 300 luxury brands, and 100,000 visitors, with exhibits valued at over 1 billion RMB. ESD Acoustic presented the Super Dragon Lacquer System with sleek new carbon fiber cabinets.
The renowned mezzo-soprano singer Ms. Yao Yinge visited the ESD exhibition hall with her 2024 new album “New Folk Songs”. The album integrates diverse musical styles with colorful melodies, attracting audiophiles to gather at the venue. The 500-square-meter exhibition hall became momentarily crowded with enthusiasts. Mr. Dai Shangzhuo, the founder of ESD ACOUSTIC, shared with friends his original aspirations in audio technology, advocacy for traditional cultural confidence, and most importantly, ESD Acoustic’s unremitting exploration and dedication in the Hi-Fi audio field. He elaborated on how to truly bring high-fidelity audio systems into every household, enabling more families to enjoy the charm of music.
In addition to the flagship products, four groundbreaking new series unveiled during the exhibition—Rosefinch (ZhuQue), H20, Sage（DaYin）and Hermit(XiaoYin)—also captured significant attention. Featuring distinctive Chinese-style faceplates, these audio systems transcend conventional home appliances, transforming into customizable and transformable home decor art pieces. The Rosefinch series, in particular, addressed core pain points for audiophiles—such as spatial constraints and complex operation procedures—earning unanimous praise and amazement from attendees.
MUSIC P.I.E-Hangzhou International Music & Performing Arts Industry Expo
Date: November 28 – December 1, 2024
Location: Hangzhou International Expo Center
Hangzhou International Music & Performing Arts Industry Expo was grandly held at Hangzhou Xiaoshan International Expo Center from November 28 to December 1, 2024. Invited alongside 42 leading music enterprises including Tencent Music Entertainment Group, NetEase Cloud Music, Douyin Music Group, and Kuaishou Music, ESD Acoustic showcased its innovations in a spectacular manner. To ensure premium acoustic performance, the brand lavishly deployed 20 subwoofers, while artists and trainees from both professional and public circles delivered successive stage performances, drawing massive crowds of spectators.
Concurrently, the Life Island Festival 3.0—an outdoor series event themed “Super Life Island”—was successfully held at the Asian Games Theme Park in Qianjiang Century City, Xiaoshan. Featuring 8 bands including Flight Champion, WooYeah, Sad Toys, Mo Wen, DIE FROM SORROW, Nine Treasures, Underground Baby, and Ding Wu, the 345-minute marathon performances received rave reviews for their electrifying energy. ESD’s Crane Dance System, integrated with the super off-road RV Amodilo Conqueror F, created a unique satellite stage adjacent to the main platform. The dual-stage setup generated dynamic audiovisual synergy, igniting euphoric waves across the entire venue.
